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Overcrowding and housing pressure
Alexandra's limited land carries intense demand for safe, dignified homes. Informal and overcrowded living conditions leave too many families without the space and security they need.
A people-led city movement
What is #ChangeAlexNow all about?
It is a long-term movement led by the Luthando Maduna Foundation to build a New City of Alexandra from the ground up with the community—and let the people who live, work and spend there help create and share in its growth.
The aim is not simply to replace buildings. It is to connect dignified housing, local enterprise, education, sport and accountable community ownership in one practical development pathway.
We the People. A city shaped around homes, businesses and opportunities.
Alexandra today
The current problems are connected.
Housing, work, infrastructure and ownership cannot be treated as separate issues. Each one reinforces the others.
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Too few pathways for young people
Young people have energy and ability, but local access to quality training, employment, sport and enterprise remains far below the scale of the need.
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Money leaves the community
Residents spend every day, yet much of that value flows outward. Local consumption rarely becomes shared assets, stronger businesses or long-term household wealth.
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A city form that limits opportunity
Low-density, disconnected development puts pressure on services and leaves too little room for the homes, schools, healthcare, commerce and public spaces a growing community requires.
The envisioned solution
Rebuild in place—and let local people participate in the new value.
The Luthando Maduna Foundation envisions a high-density, mixed-use Alexandra built on the land the community already calls home. Vertical development can release ground space for services and public life while keeping people close to their history, networks and opportunity.
Build better places
Modern apartments, healthcare, education, green energy, sport and walkable commercial spaces planned as one connected urban system.
Grow local ownership
Use SAMBO to organise consumers, strengthen participating businesses and turn more everyday economic activity into productive local assets.
Protect public purpose
Combine professional governance, transparent reporting and Foundation oversight so social upliftment remains part of the programme's purpose.
From daily spending to city-building
The money people already spend can work harder for the community.
The model is designed around two Stratum development franchises. When people buy everyday goods and services inside these developments, the trading businesses generate profit that can be shared and redirected toward the New City of Alexandra.
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People spend as usual
Groceries
Meat
Vegetables
Liquor
Airtime & data
Gym
Car rental
Rent
Takeaways
Rooftop venues
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Banks collect securely
Point-of-sale devices capture each sale and settle it into controlled business accounts. FNB is Stratum’s publicly identified banking-infrastructure provider; automated sweeps can then move funds according to documented banking arrangements.
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Profit is allocated
90% is intended for eligible participants and 10% for the Foundation and mission-supporting management teams, subject to final agreements and actual results.
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The next city is funded
The Foundation’s long-term ambition is to mobilise R500–R800 billion for a New City of Alexandra built from the ground up with the community, then apply the model to 99 more cities.
This is the intended operating model, not a promise of profit or fundraising success. Allocations, banking arrangements, eligibility and distributions depend on executed agreements, applicable law and verified financial results.
What changes in practice
A complete neighbourhood, not an isolated housing project.
The city vision brings daily life closer together: a safe home near work, shops, learning, care, recreation and reliable infrastructure.
- Homes with dignity and efficient use of land
- Businesses that circulate value locally
- Education, healthcare and sport within reach
- Infrastructure designed for a growing city
The Foundation and its founder
Who is behind the vision—and why?
Luthando Maduna Foundation NPC leads #ChangeAlexNow and is the non-profit vehicle positioned to advance its public-benefit and social-upliftment purpose with formal oversight.
Luthando Maduna CA(SA), the founder, brings a chartered accountant's focus on structure, controls and long-term value creation. He is developing the movement because Alexandra's challenge is not only a shortage of buildings—it is a shortage of pathways through which residents can become participants in development.
His role is to organise the vision, bring community and institutional capabilities together, and build an accountable model through which daily spending supports profitable local enterprise and helps fund a new city.
Read about governanceHow it will be achieved
Build trust first. Then build in stages.
The pathway follows Stratum Property Group’s Wealth Rotation System™: verify, pool, develop across the network, then secure and rotate value into the next phase.
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Verify participation
Complete consultation, registration and FICA/KYC verification through the SAMBO Digital Platform before participating.
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Pool capital responsibly
Contributions from R250 per month are pooled toward defined development thresholds. The intended model may place waiting capital in secure income funds.
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Develop through Stratum
Property developments under #ChangeAlexNow are placed within Stratum Property Group's integrated network, moving from Mini Complexes into larger mixed-use projects as requirements are met.
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Share network value
The intended model gives eligible members participation across the productive property network rather than tying outcomes to one individual site.
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Secure, report and rotate
Subject to final documents, assets may support Asset-Backed Notes with ceded title deeds. Reporting, eligible distributions and reinvestment support the next cycle.
Take the next step
Understand the programme before you participate.
Book a consultation to ask questions about registration, verification, contributions, governance and the intended development sequence.
Property participation involves risk. Property values may fall and participants may receive back less than they contributed. Returns, distributions, profit shares and fundraising targets are not fixed or guaranteed; projections and intended allocations are illustrative only and are not a promise of future performance. Projects are subject to construction, planning, tenancy, liquidity and timing risks. This website does not provide financial, investment, tax or legal advice. Stratum Property Group is not a bank or licensed financial services provider unless expressly stated in the relevant offering documentation.