#ChangeAlexNow — It's About Time
A tree-lined boulevard in the planned New City of Alexandra

How we achieve it

From daily shopping to a people-owned city.

Ordinary people spend as usual. Regulated banks track every rand. That spending builds shares, property and a New City of Alexandra — one transaction at a time.

R500bn–R800bn

To build the full New City of Alexandra

99 more cities

Using the same people-owned model across the region

The target is ambitious because the model is designed to turn the money people already spend into long-term community wealth. Every grocery run, rent payment and tank of fuel becomes a tiny brick in a much bigger city.

Clear pathway — step by step

Seven steps from shopping bag to city skyline.

This is the intended full pathway. All numbers and profit shares are targets only, not guarantees.

  1. 01

    A stranger walks in and buys everyday things

    Anyone can walk into a Stratum Mini Complex or Stratum Mixed Use development and buy groceries, meat, vegetables, liquor, airtime, data or other daily items. They spend exactly as they normally would. No membership is required just to shop.

  2. 02

    The shops make profit from that spending

    The businesses — grocery, butchery, fresh produce, liquor and more — collect money through normal bank point-of-sale systems. These shops are part of the Stratum network.

  3. 03

    People who want to own a share join as members

    A shopper who wants more than just shopping can register on the SAMBO Digital Platform. They complete a simple consultation and FICA/KYC verification, then start contributing from R250 per month.

  4. 04

    Contributions and shop profits are pooled

    Monthly contributions from members plus profits from the shops are collected in controlled, regulated bank accounts. The money waits safely — supervised by FNB and Standard Bank — until it reaches the amount needed for the next building project.

  5. 05

    We build in stages

    First we build Mini Complexes: small hubs with shops and apartments. When enough capital is ready, we build larger Stratum Mixed Use developments. Later we add bigger projects such as Sports Cities. All projects stay inside one connected network.

  6. 06

    Members share the value

    Eligible members share in the profits and growth of the whole network, not just one shop or building. The intended split is 90% to members through regulated investment funds and 10% to the Luthando Maduna Foundation and the management teams supporting the mission.

  7. 07

    Money is rotated to the next project

    Part of the profits and contributions is put back into the system. This funds the next Mini Complex, then the next mixed-use building, and so on, until the full New City of Alexandra is complete — and then 99 more cities.

See it in action

Meet Susan in Limpopo.

She lives far from Alexandra, but the system works the same way wherever a Stratum network exists.

Susan loves the idea of owning a piece of the future. She visits a Stratum Mini Complex in Limpopo and shows her SAMBO membership card. Then she spends exactly as she normally would.

Each purchase is captured by a bank point-of-sale device. The cash flows straight into regulated business accounts. Susan can see her spending on her Stratum Private Clients Statement, and the system uses those sales to help her qualify for shares on the JSE.

At the JSE level, the pooled funds can be redirected into New City of Alexandra Asset-Backed Notes — so her everyday money helps fund the city while she builds ownership she can see and track.

Multiply Susan by thousands of people across the SADC region who shop, rent and travel in the network, and the daily cashflows become a serious city-building engine. People stop losing money forever and start building wealth forever.

Susan’s month in the network

Food CornerGroceriesR2,000
Lifestyle Meat CoMeatR500
Lifestyle Produce StoreVegetablesR200
Mobile/data providerAirtime & dataR300
Favourite DrinksLiquorR300
Apartment rentRentR3,500
Daily commuteFuelR2,000
Tracked spendingR8,800
Illustrative net profit at 6%R8,800 × 6%R528

The 6% is an illustrative blended net-profit assumption across the businesses, after operating costs. Actual margins will vary by business, location and period. Profit, rather than Susan’s full spending amount, enters the profit-sharing model.

From one Susan to continental scale

The model grows through reach, not higher household spending.

The plan is to connect 100,000 Mini Complexes and 20,000 Mixed Use developments to communities of 200–500 million people across Africa. Each person shops normally; scale comes from many ordinary transactions flowing through one transparent network.

Illustrative reachTracked monthly spending6% net profit / month6% net profit / year
200 million peopleR1.76tnR105.6bnR1.27tn
500 million peopleR4.40tnR264bnR3.17tn

Illustration only: every person is assumed to match Susan’s R8,800 monthly tracked spend and the businesses collectively achieve a 6% net margin. It shows the mathematics of scale, not a forecast, valuation or promise that every transaction will qualify.

01

Daily trade

200–500 million people buy daily essentials across the network.

02

Banked cashflow

Sales, rent and verified profits are tracked in regulated bank accounts.

03

Deposit base

A qualifying 10% deposit could support a larger property-finance application.

04

100 cities

Approved capital builds inclusive cities, creating assets, jobs and opportunity.

How the 10% deposit and “1:10” idea works

In a simple illustration, R50 billion in qualifying equity or deposits could support an application for R500 billion in total project funding; R80 billion could support R800 billion. The bank does not simply multiply cash or hand over money automatically. It assesses each development, collateral, affordability, cashflow and risk under banking and reserve rules before approving any loan. The planned rent, business profits and daily consumption then create the cashflow from which approved debt can be repaid.

Jobs are created

Construction, retail, property operations, logistics and professional services create work in each city.

Housing earns income

A planned 200,000–400,000 apartments add rental income to the network while meeting a real housing need.

Loans can be repaid

Rent, business profits and recurring daily spending provide several intended repayment streams for lenders.

From low land value to shared city value

Build upward. Keep the community in the value created.

Alexandra’s existing low-rise land supports limited homes and economic activity per square metre. High-rise, mixed-use development can place homes, shops, services and jobs on the same land — increasing its productive use without removing the community from it.

Lower-rise apartment development representing Alexandra before greater density
Today — flatter city

Fewer productive uses per square metre

Multiple high-rise buildings representing the planned denser New City of Alexandra
Future — vertical city

More homes, trade and value on the same land

Susan’s NAV pathway

Spending → ownership → asset value → financial options

What NAV means for Susan

Net Asset Value, or NAV, is the verified value of the network’s assets minus what it owes. If planned development raises the value and earning power of the land and buildings, the NAV of the regulated investment holding those assets may also rise.

Susan does not receive a private title deed merely because she shops. If she is eligible, completes the required process and receives units or listed shares, her benefit is her documented interest in the wider asset network, together with any lawful distributions. This is how 200 million people like Susan could participate in property ownership without increasing their normal household spend.

If the investment is ultimately listed on a regulated stock exchange and her holdings have a verifiable market value, a lender may consider them as security. Borrowing is never automatic: the lender decides what collateral it accepts and assesses Susan’s income, affordability, credit standing and market risk. Land values, NAV, distributions and share prices can rise or fall.

Banking you can trust

Every rand is tracked inside regulated banking systems.

FNB and Standard Bank provide the banking infrastructure — business accounts, point-of-sale devices and automated sweeps. Stratum Property Group administers the property network and the process. Nothing sits in private pockets; everything flows through documented banking arrangements.

Property participation involves risk. Property values may fall and participants may receive back less than they contributed. Returns, distributions, profit shares and fundraising targets are not fixed or guaranteed; projections and intended allocations are illustrative only and are not a promise of future performance. Projects are subject to construction, planning, tenancy, liquidity and timing risks. This website does not provide financial, investment, tax or legal advice. Stratum Property Group is not a bank or licensed financial services provider unless expressly stated in the relevant offering documentation.

The 90/10 split applies only to distributable profits and is subject to regulated fund structures, executed agreements, applicable law, eligibility and verified financial results. The JSE listing of the New City of Alexandra is a long-term ambition, not a guarantee. The 6% net margin, 200–500 million reach, R500–R800 billion funding, 100,000 Mini Complexes, 20,000 Mixed Use developments, 200,000–400,000 apartments, financing ratios and 100-city programme are planning assumptions and targets only. They are not forecasts, bank approvals or promises of ownership, profit, NAV growth, lending or repayment.